Baby Diapers in India
The Baby diapers market in India is estimated to be around Inr 80 crore per annum. Going by Un statistics, around 24 million babies are born every year in this country. Approximating that 25% of these infants in the duration between birth and 24 months use at least 28 diapers a week. The diaper market in paper would be 8.7 billion pieces per year. It is estimated that the diaper market would grow at a rate of around 5 - 10% in the advent years.
Baby Diapers in India
Several firms have established assorted brands in the diaper segment of the baby care products industry. However a majority of Indian population seems to use the cloth more as compared with a diaper. And fellowships found it difficult to convert this mindset. The assorted diaper brands have adapted the products, advertised them, created awareness and reduced the prices to a great extent to fit into the requirements of the Indian market. After all the country has an gigantic possible for the diaper market considering the largest population of infants. In addition to this, the disposable income of the (urban) households is showing a rising trend as well.
Baby Diapers
Baby Diapers in India
The Indian baby diapers market is dominated by in general three brands. The first being Huggies that is favorite the most trusted in the diaper market and enjoys the largest segment. Huggies is a brand of Kimberly Clark Lever underground miniature which is a joint venture between Kimberly Clark Corporation, Usa and Hindustan Lever Limited, India. The firm introduced a goods line called Nappi pads that was priced far below the diapers price and was in comparison to the cloth nappies. The brand Huggies is a coarse name in the baby diapers segment owing to the huge venture in advertising and promotion by this company.
Baby Diapers in India
Baby Diapers in India
Pampers happens to be the next most popular brand in the baby diapers segment. Launched by Procter and Gamble, Pampers diapers are focused towards providing value for money to the customers by providing high ability newest diapers at affordable prices. Godrej's brand Snuggy happens to be the third dominant player in the baby diaper segment. The diapers sold under this brand are imported from a China based manufacturer. One of the reasons there is not an Indian manufacturing plant is due to the lack of technology considering the gigantic capital investment. It will be difficult to invest such a big whole in setting up the unit until the market picks up. Besides, the raw materials used in manufacturing baby diapers are mostly imported.
Other fellowships have also entered the Indian market descriptive by the huge possible available like Wipro, population and Gratt, Libero that is contribution diapers like superior open diapers, wet wipes, pant style diapers, and any other options. One of the recent most players to exterior in the market of baby diapers in India is Mamy Poko pant style diapers that aim to capture the huge possible available in this country.
Every parent these days do not want to compromise so they want only the best toys for kids.
Baby Diapers in India
Baby Diapers
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